A strategic product design agency dedicated to helping you create and develop new ideas
At BuyDesign, we leverage our international roster of 400+ vetted designers and our extensive network of brands, retailers, and manufacturers
to support you in streamlining the creative process from idea to execution.
“Our mission is to support businesses and designers, both commercially and creatively, in developing original ideas in a transparent and secure relationship.”
Theo Williams – founder
Theo Williams has had a distinguished career, designing for renowned companies such as Alessi, Danese, Laurent-Perrier, McLaren F1, Lexon, Abet Laminate, and Technogym, among others. His journey includes serving as Head of Design for John Lewis Home, following a notable five-year tenure as Creative Director at Habitat, succeeding Sir Terence Conran and Tom Dixon. He was also Design Director at Kingfisher plc, Europe’s largest home improvement retailer, and led creative efforts for the retail group Shinsegae in South Korea, which operates over 860 stores nationwide.
“After 30 years in the industry, I’ve seen how many brilliant ideas never reach the right person, buyer, brand, or manufacturer. BuyDesign makes it easier for designers to connect with the right audience, bringing their best original ideas into the spotlight.”
You’re in good company
Closing the loop between Designer, Manufacturer and Retailer
“Thanks to BuyDesign, we have introduced a range of fresh and exclusive products while championing design talent.”
Christina Carter, Buyer – Furniture, Décor & Textile, Anthropologie
Benefits
How it works
The Business of Design
Developed by industry professionals
BuyDesign is crafted by industry professionals specifically for the design sector. We understand the nuances of the design business and have created a platform to transform the dynamics between designers and clients, fostering mutually beneficial relationships.
Utilise us as your external design resource
BuyDesign serves as your external design and development resource, simplifying the commissioning process and breaking down barriers. With a deep understanding of brand strategy and product direction, we help you save time and costs while enhancing efficiency and productivity.
Vetted partners
With over 30 years of experience, we have carefully selected and vetted professional designers and partners. Rely on us for original designs and collaboration with top designers in furniture, lighting, patterns, and industrial design from 27 countries.
Privacy on BuyDesign
Your privacy is our priority. On BuyDesign, businesses cannot view each other’s activities, and designers cannot see each other’s work. Your interactions are directly with us and the designers.
Contact us
Let’s Work Together
Take the first step towards transforming your creative vision.