A strategic product design agency dedicated to helping you create and develop new ideas

At BuyDesign, we leverage our international roster of 400+ vetted designers and our extensive network of brands, retailers, and manufacturers
to support you in streamlining the creative process from idea to execution.

“Our mission is to support businesses and designers, both commercially and creatively, in developing original ideas in a transparent and secure relationship.”

Theo Williams – founder

Theo Williams has had a distinguished career, designing for renowned companies such as Alessi, Danese, Laurent-Perrier, McLaren F1, Lexon, Abet Laminate, and Technogym, among others. His journey includes serving as Head of Design for John Lewis Home, following a notable five-year tenure as Creative Director at Habitat, succeeding Sir Terence Conran and Tom Dixon. He was also Design Director at Kingfisher plc, Europe’s largest home improvement retailer, and led creative efforts for the retail group Shinsegae in South Korea, which operates over 860 stores nationwide.

“After 30 years in the industry, I’ve seen how many brilliant ideas never reach the right person, buyer, brand, or manufacturer. BuyDesign makes it easier for designers to connect with the right audience, bringing their best original ideas into the spotlight.”

You’re in good company

Closing the loop between Designer, Manufacturer and Retailer

Forma & Cemento Logo
LaPalma Logo
Kundalini Logo
Raawii Logo
Sanderson Group Logo

“Thanks to BuyDesign, we have introduced a range of fresh and exclusive products while championing design talent.”

Christina Carter, Buyer – Furniture, Décor & Textile, Anthropologie


Benefits

Extensive network

You can leverage our international network of partners and over 400 vetted product, furniture, lighting and textiles designers for you to accelerate time to market, reduce costs, and enhance efficiency.

Original Ideas

Explore and discover unique concepts uploaded by our international designers or create briefs to receive tailored proposals and pitches, helping you achieve your project goals.

Management Support

Receive strategic consultation and guidance to manage your project from industry professionals with over 30 years of experience in design sector.

How it works

1. Connect

Let’s schedule a call to discuss your needs and project requirements. We’ll also review our management fee structure to ensure seamless account and creative management.

2. Create

After defining your creative challenge, we’ll help create your brief, select the best designers or partners, launch your brief, and present the proposals for discussion.

3. Collaborate

Once a proposal is selected, we can provide ongoing support to streamline the process from concept to execution. You can work directly with us or the designer.

The Business of Design

Developed by industry professionals

BuyDesign is crafted by industry professionals specifically for the design sector. We understand the nuances of the design business and have created a platform to transform the dynamics between designers and clients, fostering mutually beneficial relationships.

Utilise us as your external design resource


BuyDesign serves as your external design and development resource, simplifying the commissioning process and breaking down barriers. With a deep understanding of brand strategy and product direction, we help you save time and costs while enhancing efficiency and productivity.

Vetted partners

With over 30 years of experience, we have carefully selected and vetted professional designers and partners. Rely on us for original designs and collaboration with top designers in furniture, lighting, patterns, and industrial design from 27 countries.

Privacy on BuyDesign

Your privacy is our priority. On BuyDesign, businesses cannot view each other’s activities, and designers cannot see each other’s work. Your interactions are directly with us and the designers.

Testimonials

“Finally with BuyDesign there is a professionally managed platform that can support a previously rather serendipitous system.”

Michael Young is an award-winning British designer, founder, and creative director of Michael Young Studio. Michael Young Studio was founded in 1993 to provide exclusive, quality design services across an eclectic range of markets – from interiors to technology.

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Portrait of Michael Young

Testimonials

“The role of designers has significantly changed in the last two decades…”

Luca Nichetto was born in Venice in 1976, where his artistic talents were inspired by the famous Murano glassmaking industry. Luca Nichetto founded his eponymous multidisciplinary design practice in Venice, Italy in 2006, specialising in industrial design, product design and design consultancy.

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Portrait of Luca Nichetto

Testimonials

“BuyDesign is a brilliant innovation  in breaking down these barriers  and simplifying the process of commissioning design.”

Tom is co-founder of the London design studio Pearson Lloyd. He trained in Furniture Design at Nottingham, before completing an MA in Industrial Design at the RCA in 1993. Tom founded Pearson Lloyd with Luke Pearson in 1997.

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Portrait of Tom Lloyd

Testimonials

“We are very excited for the possibilities BuyDesign gives Forma&Cemento.”

Marialaura is an architect, designer, and the creative director and owner of Studio Irvine. Since 2011, she has led Studio Irvine, where industrial products serve as the pulsating heart of design with notable clients such as Arper, Baleri Italia, Discipline, Faraone Mennella, Muji, MPlus, Offecct, Phaidon and Thonet.

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Portrait of Marialaura

Testimonials

“BuyDesign can change the dynamics of the relationship between designers and clients to their mutual benefit.”

Deyan Sudjic OBE is writer and broadcaster, specialising in the fields of design and architecture. Formerly the director of the Design Museum, ex Editor-in-Chief of Domus Magazine and founder editor of Blueprint.

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Portrait of Deyan Sudjic

Testimonials

“Finally, with BuyDesign, there is a platform which allows the different actors of the design world to be connected.”

Aldo Cibic is an influential Italian designer known for co-founding Memphis. His projects have been exhibited at Venice Architecture Biennale, and his work focuses on community and place design.

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Portrait of Aldo Cibic

Testimonials

“BuyDesign is building a level playing field for the design industry…”

Nigel Coates, an influential architect and designer, challenges conventional notions of architecture and design by seamlessly integrating art and intelligence. His innovative ideas have translated into noteworthy buildings, interiors, and exhibitions worldwide, notably in Japan and the UK.

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Portrait of Nigel Coates

Contact us

Let’s Work Together

Take the first step towards transforming your creative vision. 

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