Connecting people with original ideas

We’re BuyDesign, an innovative digital platform where buyers and designers connect, create, and collaborate.

We facilitate a unique space where brands, retailers, and manufacturers find original designs for furniture, lighting, accessories, and more. We make it easy to discover and develop new products, with all the admin taken care of.

For buyers

A dedicated space to discover, brief and license original ideas

Explore original, exclusive design

Gain access to our diverse, international network of designers, whose furniture, lighting, pattern and illustration, and industrial designs are waiting for you to discover.

Brief and contact designers

If you can’t find what you’re looking for, or love a designer’s previous work, you can now brief them directly. Manage briefs through your account, choose who you collaborate with and develop long-standing creative relationships.

Create and share moodboards

Collect, save and revisit your favourite products with our personalised moodboards. Share them with your teams, get inspired, and make creative decisions with ease.

Receive direct proposals

No more sifting through stacks of PDF proposals or losing ideas in your inbox. View, organise, manage, and respond to designers’ direct proposals quickly and efficiently.

Streamline your admin

License or buy outright original designs, manage your product assets, product agreements, Ts and Cs, invoices, and payments, all in one place.

For designers

Create, propose and sell your designs, direct to industry leaders

Connect to the people that matter

We cut through the noise, curating a marketplace that brands actually want to browse. Meaning your ideas get in front of trusted experts from all areas of the industry.

Respond to briefs

Receive briefs, make proposals, develop products, strike up new relationships, and build long-standing partnerships. All from one place.

Protect your work

Your work is always secure with us. We use a sophisticated system to record who views your products and when — providing a secure layer of protection for all your ideas, ensuring original IP is safe from copying and infringement.

Propose direct to buyers

Networking is tough. So we’ve streamlined the process, allowing you to browse our network of buyers and propose relevant new ideas straight to them. So you can rest assured your work is going to the right place, and you’re guaranteed a response.

Keep track of your admin

Alongside your designs and collaborations, we give you full visibility of your payment terms and timings. Sell your products via licensing to get royalties, or as a one off fee. Plus, you can track invoices and receive payments straight to your account.

Our companies

Our companies include industry-leading brands, retailers, and manufacturers — and our network is expanding every day.

Get early access to the full list

Our designers

Connect to our global, ever-expanding hub of designers, from innovative graduates to internationally-renowned studios.

Get early access to the full list

Our team

Theo Williams,
Founder and Creative Director

30+ Years of Designing and Creative Direction for global retailers and brands. Theo Williams’s career has seen him progress from designing products for Alessi, Lexon (Paris), Technogym to Head of Design for John Lewis Home via five years as Creative Director of Habitat and more recently Design Director at Kingfisher plc, the largest home improvement retailer in Europe.

Discover more from Theo

Our team

David Barrett,
Commercial Director

Experienced Buyer in the Retail sector, previously head buyer at John Lewis & Partners 10 Years, Furniture Buyer M&S 5 Years.

Category Lead/Senior Buyer with Design background & wealth of experience in the Furniture Retail sector. A unique skill set to bridge the creative and commercial aspects of business. Expert in Design development, Sourcing and Supply Chain Management.

Discover more from David


Launching Autumn 2022

We're launching our new site soon. Sign up to get early access when we go live.

Are you signing up as a buyer or designer?

Want to know more? Get in touch with the team at